Tips Adsense : Meet the AdSense Family

Google serves its ads in several flavors, with each of those flavors coming in a range of different shapes and sizes. It is very important to understand the differences between each of these ads. Some are ideal for particular locations. Some should never be used in certain locations. And some should be used very rarely—if at all.
The sample page at www.google.com/adsense/adformats lets you see all of the different kinds of ads at once. It even has links to sample placements that demonstrate how the ads can be used. For the most part, I’d recommend that you ignore those sample placements. I’ll talk about location in more detail later in the book, but for now just bear in mind that many of the ads in the samples are just too out of the way to be noticed. You can use them as a starting point if you want but you’ll save yourself a lot of time — and money — by taking advantage of the experience of myself and others, and following the recommendations here.