PPC : Can make money with PPC?

The answer to the above question depends on what you mean. If you mean
can one make money with PPC?, then the answer is, “Absolutely!” One can, if
one happens to have the right product, the right Web site, the right ad, and
the knowledge you find in this book.
If you mean can I make money with PPC?, the answer is a definite “Maybe!” I
don’t know what you’re selling, what your Web site looks like, and whether
you can put together the right ad, so I don’t know for sure. But some people
definitely are making money with PPC; perhaps you can, too.
I’ve worked with companies doing well with PPC, and with those doing badly.

If all the planets align, if you put all your ducks in a row, and if you figure out
any other folksy mottos that may apply, you can make money with PPC. But
as with every New Thing, there’s a lot of hype behind PPC. Just remember
that the PPC companies are in the business of selling PPC ads, not of selling
information about your chances of succeeding.