So why bother with PPC? There are lots of ways to bring people to your Website, after all. Here are a number of reasons why PPC might be the way to go:
- You’re reaching people when they’re looking for you. The search
engines are hugely popular, with more than half a billion searches every
day (perhaps much more)! These are great prospects for your business.
- It’s fast. While most marketing methods can take a long time to get
started, you can get a PPC campaign rolling very quickly, literally within
an hour or so.
- It’s a numbers game. It’s easy to measure success; count how much you
spend, and how many sales you made.
- It’s a great testing tool. As I mention earlier, even if you can’t make
money with PPC, it can be a useful way to test your site and test
keywords.
- It allows you to market products temporarily. Seasonal goods, products
of which you have a small supply, and so on. Want to sell or promote
a product around Christmas or Easter, have decided to discontinue
a product and want to get rid of it, or have a limited-time discount? PPC
could help.
- It’s a good brand advertising tool . . . oh, wait a minute. No, it’s not! At
least, not for most companies. Many writers and PPC pundits promote
PPC as a great brand advertising tool.
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