Google Policies

AdSense works. I know it works because I’ve got the stats, the checks and the bank balance to prove it. And all of the methods that I used to increase my AdSense revenues were completely legitimate and in line with Google’s policies. That’s important. It is possible to cheat AdSense. But you’d have to be crazy to do it.

You can make so much money working within Google’s rules that to risk getting thrown out by putting ads on pages without content or by persuading users to click on the ads is just plain crazy. I’ve put a detailed list of Google’s “do’s and don’ts” at the back of this book. The things to look out for in particular are: Code Modification You have to paste the AdSense code onto your site as is. And you don’t need to do anything else! Your AdSense account will let you play with colors and placements (and getting those right is what will really rocket your income) so why bother playing with Google’s HTML? It’s not necessary and it could get you a lifetime ban. Incentives When the ads appear on your page, you have to leave them completely alone. You might be tempted to tell your users to “click here” or support your sponsors but if Google catches you, they could well cut you off. They want people to click because they’re genuinely interested in the ad. Get your strategy right and they’ll do just that. You can encourage your users to download the products your referral buttons promote or to use your search bar, but never encourage your users to click your ads.

Copyright © 2008 Joel Comm and InfoMedia, Inc. – All Rights Reserved 26

Content Google is pretty picky about where the ads are displayed. They don’t want advertisers complaining to them that their services were being promoted on a site that supports gambling or is filled with profanity or contains more ads than content. If your content doesn’t come up to scratch, you’ll need a site that does. Prohibited Clicks And nastiest of all are the people who either click on their own ads or create programs to do it for them. The bottom line is that you don’t need any of this stuff. Maximizing your revenue within the rules is a breeze!