PPC: What It Is and Why You Should Care

   With PPC, you’re not paying for a promise, and you’re not paying to load an
ad onto a page. You’re paying for an actual result, a click. With PPC, you don’t
pay if nobody sees your ad, and you don’t even pay if someone does see it
but doesn’t click. You pay only when someone clicks your ad. In the business,
people talk about buying clicks because that’s just what they (and you) are
doing. You’re paying a PPC company each time someone clicks a link pointing
to your Web site.

    Now, I wouldn’t go so far as to say you’re paying for a lead . . . you’re not.
Some PPC companies have taken to referring to each click as a lead, but

PPC : Pay Per Click Advertising

  Not so long ago, Internet advertising came in a couple of basic flavors. The first was very similar to print advertising. You paid someone to put some kind of advertisement on a Web site — typically what’s known as a banner ad . The ad sat on the site for the specified period — a week, a month, a year — and if you were lucky, people clicked the ad and came to your Web site. You were paying for an ad placement.

Tips Adsense : Expanded Text Ads — Shrinking Control Or Expanded Income?

        Take a look at the ad format samples on the AdSense site and you’ll see a bunch of squares and rectangles filled with ads. Most of those ad units will contain more than one ad. On those units that do contain just the one ad, like the button or the half-banner, the ad will fill the space neatly and look pretty subtle.

You might be surprised then to put a skyscraper or a leaderboard on your site and find just one giant ad, written in super-sized text.

ll the effort you’ve put into picking the right ad for your site, testing to see which formats work best and calculating which will give you the most clicks will have gone right out of the window.

Tips Adsense : Link Units — Great Little Stocking Fillers

An ad format that has already proved its worth, when used correctly, is link units. If you’ve ever bought Christmas presents for children, you’ve probably bought stocking fillers. You dole out hundreds of bucks on some state-of-the-art electronic gizmo, toss in a couple of toy cars that cost a dollar each just to fill up space and give the kid more to unwrap... then watch him spend 90 percent of his time playing with the car that cost 10 percent of your total gift budget. Ad Link units have the potential to be equally profitable. They’re very small, almost unnoticeable... but when used well, they can be extremely

Tips Adsense : Gadget Ads — Clever But Are They Effective?

I’m optimistic about video ads. I’m not sure yet about Gadget ads. These are rich media ads that might contain animation, Flash games and interactive content. At the moment advertisers are big brands like Coca-Cola and I suspect it’s likely to stay that way. Ads like these cost a lot more to design and program than a text ad, a graphic ad or even a home-made video ad. They can pay by impression or by click but I’m skeptical that you’ll get many clicks. An early test showed that only a third of one percent of viewers actually interacted with the ad. The problem is that they just look too much like ads. Most users have learnt to ignore them. If you do want to test them though, you’ll need to opt in to

Tips Adsense : Video Ads

        There is however, one type of image ad that you should welcome on your website: Google’s video ads. These are an excellent addition to Google’s inventory and for sites that get them, they can bring very impressive returns. Instead of receiving the sort of static image that just gets ignored, you’ll receive the opening still of an online video. The video is stored on Google’s servers so your download times won’t be affected, and it only plays when the user clicks the Play button, minimizing distraction to the user. That’s a good thing. If a user’s eyes keep drifting to a moving image when he’s trying to read your content, he’s going to get pretty frustrated and not want to come back.

Tips Adsense : Image Ads — Built To Be Ignored

Text ads should always be your first pick when you start to load up your site. Image ads should always be your last choice. A text ad offers many advantages over image ads:
A. With the right formatting, a text ad 'blends in' with your site content. An image ad will not give you the same freedom with its appearance, as the only thing you can play with is the size and positioning.
B. You can squeeze more text ads into the space that a conventional banner takes. People love to have more choices!
C. Properly formatted text ads don't look like clutter. Banners do!